Did you know, that Singapore is ranked No.1 as Asia’s top destination for events and meetings? Find out the top few destinations worldwide!
Event planners are showing increasing interest in Asia for hosting events, and more locations in Asia have now made it into Cvent’s 2019 list of top destinations for events and meetings!
Why spend money trying to digitally transform the industry when the deployment costs of designing, implementing, integrating, operationalising and managing the solution can be significantly more than the initial innovation costs?
Studies show that the use of AV in schools is highly effective as it stimulates the students better, resulting in improved grades. The same is true for all types of events that require audience connection and participation
The art of upselling to your current clients can not only help increase your revenues, but can address their needs more fully, improving their overall experience as well!
For years, exhibition organisers worldwide have placed substantial value on these databases that they own. And attendees are now more apprehensive about where their data is being shared. So, the million dollar question is: Who owns the data?
‘Neuroexperience’. It sounds complex, doesn’t it? We’d all be able to explain what an ‘experience’ is, but shove ‘neuro’ on the front and suddenly it seems like a term reserved for lab coats and James Bond villains. In reality, though, neuroexperience is simply where science (neuro) meets event marketing (experiences). A basic concept with an outsized impact.
Advancement in technology transpires a blurry interconnection between the digital and physical world. This led us to a whole new “Phygital” world, a marriage between online and offline ecosystems. 50% of consumers were more likely to engage with digital experiences that offered seamless integration with the physical world. The event industry isn’t an exception.
Organising an event means working with an endless list of suppliers, all assisting you and your participants with parts of this fragmented process. There is however one partner working with you from the early planning phase, all the way until the last goods are transferred back to the participant.
Events of any scale are never easy to organize. With the growth of technology, evolution of e-payments and offline / online ticketing, touchpoints have only become more disparate.
Event participants interface with your event in a variety of ways. However, to the mirth of every participant, the experience is very disjointed.
In this fast-moving, always on modern world, it’s difficult to attract and maintain consumers’ attention. Marketers are recognising that face-to-face interactions are the most effective way to win audiences over, and live experiences are on the up. But we can’t be complacent. Audiences will only engage if we prove we can add value to their lives, which is why we must constantly evolve.